100 DAYS BEFORE THE WORLDCUP LAUNCH, THE FIFA ORGANIZED A SIMULTANEOUS OFFICIAL POSTER REVEAL EXPERIENCE IN THE 9 FRENCH CITIES HOSTING THE EVENT. 

VISITORS HAD TO PULL THE GOAL AGAINST ETTIE, THE WORLDCUP MASCOT. AFTER ACHIEVING 100 POINTS, THE LOCAL OFFICIAL POSTERS WERE REVEALED.

Motion Wagram developped a custom laser tracker system interfaced with the game system so that participants could virtually pull the goal against the mascot.