CLIENT : BRISTOL-MYERS SQUIBB
AGENCY : MOMA EVENT
IMAGES AND INTERACTIVITY : MOTION WAGRAM
PROJECTION : VLS
EXPLORE IS AN INTERACTIVE AND IMMERSIVE ENVIRONMENT TO UNDERSTAND IMMUNOTHERAPY, A TYPE OF CANCER TREATMENT THAT HELPS YOUR IMMUNE SYSTEM FIGHT CANCER.
Motion Wagram designed an interactive and immersive experience where visitors can activate the immunotherapy response of T lymphocytes by approaching their hand.
Multiple depth cameras and high resolution realtime media servers were needed to render the awaken T lymphocytes.