FIFA 2019 WOMEN’S WORLDCUP

D-100 POSTER REVEAL

CLIENT : FIFA

AGENCY : R&D PROD

BALL LASER TRACKING : MOTION WAGRAM

IMAGES : BULLIT STUDIO

GAME DESIGN : NACHOS

VIDEO EQUIPMENT : RED DOT BY LENI

100 DAYS BEFORE THE WORLDCUP LAUNCH, THE FIFA ORGANIZED A SIMULTANEOUS OFFICIAL POSTER REVEAL EXPERIENCE IN THE 9 FRENCH CITIES HOSTING THE EVENT. 

VISITOS HAD TO PULL THE GOAL AGAINST ETTIE, THE WORLDCUP MASCOT. AFTER ACHIEVING 100 POINTS, THE LOCAL OFFICIAL POSTERS WERE REVEALED.

Motion Wagram developped a custom laser tracker system interfaced with the game system so that participants could virtually pull the goal against the mascot.