BRISTOL-MYERS SQUIBB

EXPLORE

CLIENT : BRISTOL-MYERS SQUIBB

AGENCY : MOMA EVENT

IMAGES AND INTERACTIVITY : MOTION WAGRAM

PROJECTION : VLS

EXPLORE IS AN INTERACTIVE AND IMMERSIVE ENVIRONMENT TO UNDERSTAND IMMUNOTHERAPY, A TYPE OF CANCER TREATMENT THAT HELPS YOUR IMMUNE SYSTEM FIGHT CANCER.

MOTION WAGRAM DESIGNED AN INTERACTIVE AND IMMERSIVE EXPERIENCE WHERE VISITORS CAN ACTIVATE THE IMMUNOTHERAPY RESPONSE OF T LYMPHOCYTES BY APPROACHING THEIR HAND.

Multiple depth cameras and high resolution realtime media servers were needed to render the awaken T lymphocytes.